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Case Studies

We have provided some marketing case studies below to highlight a few of the projects we have successfully completed for our clients.

State Farm Insurance Company
Sportsmanship Program Development & Implementation
State Farm wanted to build a marketing campaign and promote teamwork, sportsmanship and citizenship that high school student athletes learn through their participation in interscholastic athletics and recognize schools who exemplify such. The message was designed to build on the "Good Neighbor Service" and brand State Farm and local agents with high schools in their areas who promote sportsmanship and teamwork. The "State Farm Sportsmanship Program" was developed by YSM and implemented in five states. The program involved local agents sponsoring local high schools in a sportsmanship initiative. The schools received a cash donation and support to promote good sportsmanship by selecting a "Good Neighbor, Good Sport" Award winner. The Program consisted of "how to" sportsmanship manuals, posters, flyers, public-address announcements and other media and the opportunity to present the Sportsmanship Award at an awards banquet or assembly. Over 500 agents participated from Florida to Maine. Over $150,000 was donated to local schools by the Program.

Dodge Dealers (Florida, Texas & Georgia)
Dodge Partnership Program
Dodge wanted to reach a younger audience (the tween audience) and brand itself as the car and truck "of choice" to the next generation of consumers and build on its ten years of marketing exposure to high school sports. YSM created the "Dodge Partnership Program" in Florida, Texas and Georgia. This program involved statewide marketing including co-ops banding together to support high school athletics. YSM developed relationships for Dodge including the title sponsorship of the eight football championships in Florida (telecast to over 7 million homes on Sun Sports Channel - a division of the Fox networks). YSM also developed top marketing opportunities for Dodge including the title sponsor of the Dodge Lone Star Cup (Texas), the Dodge Sunshine Cup (Florida), and the Dodge Championships Cup (Georgia). These programs recognize the best male, female and overall athletic programs in each classification and bring together over 50 Dodge dealers to present the Dodge trophies to member schools.

U.S.Marine Corp - 8th District
Chin-Up Challenge
The 8th District Marines (Southwest United States) came to YSM with an objective to generate new leads for new recruits age 16-20 for a three-month that is traditionally the slowest time for new recruits. YSM developed a program called the "Chin-Up Challenge" connecting the Marines with the State Athletic Associations in Oklahoma, Colorado, Arkansas, Arizona, New Mexico and Texas and providing the Marines exclusive access to key high school sports championships in the six states. The "Challenge" invited spectators to test their strength with chip-ups or arm hangs (for the ladies) at over 45 events during an eight-week period. As designed, the "Chin-Up Challenge" drew excellent attention and traffic for the Marines from their desired target age group for new recruits. The Marines generated over 700 active leads for their recruiters in the state of Oklahoma alone and over 2000 leads were generated in the six-state program. As a result of the program, the 8th District Marines have renewed and extended their program to twice the level as the initial test in 2007.